HHS/Ad Council Childhood Obesity Prevention

The United States Department of Health and Human Services and the Ad Council have partnered with DreamWorks Animation SKG to launch a new series of public service advertisements (PSAs) designed to help address childhood obesity. This Childhood Obesity Prevention campaign focuses on the importance of eating healthy and being physically active through the “Be a Player” PSAs, which feature characters from DreamWorks Shrek encouraging children to get up and play for at least an hour every day and demonstrate the fun they can have doing it. Children and their families are encouraged to visit www.HealthierUS.gov or www.SmallStep.gov where they can find fun, interactive and beneficial information on healthy eating and physical activity.