GENERAL MILLS FURTHERS COMMITMENT TO YOUTH AND FITNESS WITH SUPPORT FOR ‘PARTNERSHIP FOR PLAY EVERY DAY’ INITIATIVE
MINNEAPOLIS – February 16, 2007 – General Mills today announced its support for the “Partnership for Play Every Day” coalition, a collaboration led by the YMCA of the USA, the National Recreation and Park Association, and the National Association for Sport and Physical Education. Partnership for Play Every Day brings together the public and private sectors to advance policies, programs and practices that ensure that children and youth engage in at least 60 minutes of physical activity every day.
“General Mills is pleased to support Partnership for Play Every Day as part of our ongoing commitment to
helping kids incorporate fitness into their lives,” said Ellen Goldberg Luger, executive director of the
General Mills Foundation and a General Mills vice president. “Through initiatives like our Champions for
Healthy Kids grant program, we seek to instill healthy lifestyle habits that will last a lifetime for America’s kids.”
Since 2002, Champions for Healthy Kids has invested more than $8 million in youth nutrition and fitness programs that have served more than 150,000 children across the country. As part of the program, the
General Mills Foundation is celebrating its fifth year of sponsoring the Presidential Active Lifestyle Awards (PALA) for students in 61 Minneapolis public schools. PALA is a proven motivational recognition program developed by the President’s Challenge, in which students complete 60 minutes of physical activity five days
a week for six weeks. This is an important first step in developing lifelong habits to incorporate more physical activity into the daily routine of our youth.
General Mills is helping make lives healthier in numerous ways, including increasing people’s intake of whole grain, delivering important nutrients, providing foods that contribute to a healthy heart, and providing low calorie or portion-controlled options to help them manage their weight. In fact, General Mills now has 250 products that contain 130 or fewer calories per serving. They include cereals, soups, yogurt, granola bars, dinner rolls, vegetables and soymilk.
General Mills’ commitment to Partnership for Play Every Day will further these efforts to improve physical activity levels among youth through collaboration among local and national stakeholder groups.
About General Mills
General Mills, with annual net sales of $12.5 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minn., General Mills’ mission is to innovate to make people’s lives healthier, easier and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Häagen-Dazs, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million.
General Mills also is a leading supplier of baking and other food products to the foodservice and commercial baking industries. |
